India’s Apparel market is experiencing structural change driven by digital commerce, evolving consumer lifestyles, and demand for comfort-centric fashion. Within this transformation, emerging online brands are building niche identities through focused product strategies and value-based pricing. Blueficus represents one such brand operating in the contemporary casual and athleisure seg... https://kundan-jewellery-for-wome23219.wikikarts.com/2132757/blueficus_and_the_evolution_of_affordable_athleisure_in_india